There is no doubt that the content in the video generated by the users has come to stay in the network but also is become stronger each day within the media, including on television.
With all our clients and campaigns we learn new things. This is how, we are improving our platform and technology and knowing the user's' needs and behavior through the content they generate and share on different social platforms. With all this, we intend that the relationship between the media ...
The incremental use of digital platforms and the rapidity with which technology advances, means the media must anticipate to the behaviour and the what the audience demands. For that, you must know what the of the spectators/readers or listeners needs and how can interact with them.
Every day is more difficult get an active audience that 'stuck' to the television during the broadcast of a program or series or even create more followers of a format. It is true that many programs offers to their audience interactions tools to vote, participate or review, but just a few give a ...
In Hitsbook Solutions we have more than 12 business applications that allow you to create different actions to reach viewers and integrate the necessary technology into the web of your media or creating an independent microsite. But today we want to focus on explaining how you can do online ...
Nowadays we live in a continuous advertising impact where, offline and online. That’s why many advertisers seek new advertising formats in online media that complete or substitute to the traditional banner, MPU, preroll…
Digital platforms, online channels, social media, UGC Video, transmedia campaigns, smart devices ... Throughout the day  we use various  digital tools to consume and generate online content. This is the main reason why media companies have changed their traditional planning and create digital ...
The Mexican broadcast group, Televisa, has been able to understand new viewers behaviours, who want to be part of the creative process of launching or promoting new spaces in television. According to the new viewers behaviour, we had created along with Televisa the launch and promotion of the soap ...
  Internet have changed the viewer's behaviour and television, finding  an  incremental use in the UGC Video gave a boom  in digital platforms, multimedia modification  processes and creative potential of the viewers... All these factors have made that media and production houses must to reinvent ...
The viewer's behaviour has changed radically when they are watching television. This, along with the massive quality offer by the social platforms, has made the audience numbers dropped drastically and the traditional television is no longer the first option to consume video content.