Aygotubers de LOS 40 is the result of the union media (LOS40) and a brand (Toyota) with a precise objective of impact and interact with the young audience. This transmedia campaing had two clear goals: LOS40 looked for new announcers and generate content for all their online platforms (web and ...
We all know what  the main advantages of performing an online casting versus doing it offline (time optimization / costs, participation accessible to more people ...).
We are in full revolution of online video, and is a reality that does not stop growing with the improvement of technology and the proliferation of social applications that allow you record video and upload it to the network at any time. In fact, 70% of internet videos are created by users and this ...
There is no doubt that the content in the video generated by the users has come to stay in the network but also is become stronger each day within the media, including on television.
With all our clients and campaigns we learn new things. This is how, we are improving our platform and technology and knowing the user's' needs and behavior through the content they generate and share on different social platforms. With all this, we intend that the relationship between the media ...
The incremental use of digital platforms and the rapidity with which technology advances, means the media must anticipate to the behaviour and the what the audience demands. For that, you must know what the of the spectators/readers or listeners needs and how can interact with them.
Every day is more difficult get an active audience that 'stuck' to the television during the broadcast of a program or series or even create more followers of a format. It is true that many programs offers to their audience interactions tools to vote, participate or review, but just a few give a ...
In Hitsbook Solutions we have more than 12 business applications that allow you to create different actions to reach viewers and integrate the necessary technology into the web of your media or creating an independent microsite. But today we want to focus on explaining how you can do online ...
Nowadays we live in a continuous advertising impact where, offline and online. That’s why many advertisers seek new advertising formats in online media that complete or substitute to the traditional banner, MPU, preroll…
Digital platforms, online channels, social media, UGC Video, transmedia campaigns, smart devices ... Throughout the day  we use various  digital tools to consume and generate online content. This is the main reason why media companies have changed their traditional planning and create digital ...