Create participation actions in video to improve the active audience of your channel

Every day is more difficult get an active audience that stays 'stuck' to the television during the broadcast of a program or series or even more create followers of a format. It is true that many programs offered their audience interactions tools to vote, participate or review, but just a few give a leading role to their viewers.

One of the keys for the viewers be loyal to a content, to stop being passive and to become in active audience, is offer something that they feel in real protagonists. Become a viewer in content creators in creative content, natural, spontaneous, innovative and great value. Make the protagonists feel with our free guide how a media can be benefit from the UGC Video through the brand sponsorship.

Types of participation actions in video according to the television space

  • Daily news program: when it comes to daily news program or social gathering where talk about topics in which the opinion of the audience can be a contribution of value, you can make a section of the program with videos of the audience giving their opinion on a specific topic or sending your questions to be resolved live by the experts.


  • Entertainment program: This type of program always offers funny actions to the audience. Tematic participation in video as humor, music, abilities, challenges…  the best can be seen in the program and even go live to perform.

  • Realities: Realities tend to drag followers and eager fans to participate. It can launch challenges to the audience to make on video and  send them via web. Contests related to the participants can be made to dynamize the community of fans of each one, or if it is about realities where the participants do not have communication with the outside, that the fans can send them videos of support.

  • Series: The new serie are betting every time more for the interaction and trasmedia content. Even, in the more interactive ones, viewers already decide from one chapter to another how they want to plot. Why not bet then for launch actions  in which the audience can participate by uploading their videos?

  • Sports events: Football, basketball, tennis, formula 1… Are so many the sport events that are broadcast on television and are followed by million of people. These events are susceptibles to video participation actions by the audience both in advance to generate excitement  (some kind of video contest to get entries to the event), and during the event (send your video celebrating the goals of your team) or after (video of the viewers commenting the results, the plays more controversial or deciding who has been the best player of the match).


The best is carry on this kind of actions of participation is that, also can broadcast on your channel content generated by the users  (UGC Video), your going to obtain a big amount of content that you can have on your website and will increase the traffic and the interaction online. Also, you can exploit it publicly through your regular advertising adserver or from sponsorship one of the action.

Evidently, a television channel can not just feed from the video content that the viewers generated, but allocate more resources to generate campaigns that invites to create this kind of content, since it produces an increase in online / offline interaction and greater engagement with the channel.


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About the writter

Maria Corrales - Content & Inbound Marketing Manager HITSBOOK

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