5 digital formats to reach to the online audience


Internet have changed the viewer's behaviour and the television networks find the incremental use in the digital platforms the UGC Video boom, the modification multimedia processes, the creative potential of viewers ... All this have made that media and production houses must to reinvent themselves through new digital formats to engage the audience.

Each type of digital format is focused on the generation of a type of content and allows to reach diverse objectives. All each of them has in common is that they allow you to reach the audience in an effective and profitable way, generate new viewers' niches, increase engagement and improve the audience.


5 digital formats  to reach to the online audience


  • Transmedia campaign

It is about an action where the audience collaborates to extent the format of the rest of the platforms. The goal of these actions is engage the audience, connect and interact in effectively with a specific target. This type of campaigns have a big success and repercussion among the audience because it offers a protagonist and active role of the same.


  • Multi Platform action

These type of actions are designated to engage to the viewer’s majority that use different mobile devices at the same time that they are watching television. With a multi platform campaign the television network is can create 360º experience to the viewer as can connect and interact with the audience various communication channels.


  • Spaces generated by the audience

The social platforms feed on content generated by their users and television networks now can generate digital dynamics where the viewers create quality video content that allows a media make a program or serie with high audiences rates with a spontaneous, fresh, dynamic, real and high impact to the rest of the viewers.


  • Dynamization of fans communities

Some series and television programs move to millions of viewers and fans. By that, it is very important have digital spaces where the fans can be connect between them, generate debates, upload video content and delve into their favorite series or programs and their protagonist. the goal of this format is reach to the followers in a very close way and in some way, make them part of the content generated in television. If want to enjoy the content that generate by your viewer and How to connect with your audience through a UGC Video Campaign. Download our free template (above).  


  • Interactive castings

One the biggest advantages of this format type is that you reduce the costs considerably way and allows you to create several phases of online participation  and have multiple managers that can filter the videos in a easy and quick form. Public online castings are always impacting and start to turn viral the format from the minute 1, but also, allow in a advance to know which profiles work between the public and which not.

These 5 digital formats can be used in isolation, it means, the individually or mix various formats at once. The latter is somewhat more complex, but the results that you will get are highly value. Whether you choose a modality or another it depends of the behaviour and characteristics of your target and the objectives that want to reach.


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About the writter

Maria Corrales - Content & Inbound Marketing Manager HITSBOOK