5 digital formats to reach online audience
Internet have changed the viewer's behaviour and television, finding an incremental use in the UGC Video gave a boom in digital platforms, multimedia modification processes and creative potential of the viewers... All these factors have made that media and production houses must to reinvent themselves through new digital formats in order to engage regular and new audience.
Each digital format is focus in generate a type of content and allowing to reach diverse objectives. All of them have something in common, they allow you to reach the audience in an effective and profitable way, generate new viewer's niches, increase engagement and improve the audience.
5 digital formats reach online audience
- Transmedia campaign
By actions is where the audience collaborates to extent the platforms. The goal of these actions is engage, connect and interact with the audience in effectively way with a specific target. This type of campaigns have a big success and repercussion in the audience because it offers a protagonist and active role of the same.
- Multiplatform actions
Are designated to engage the viewer’s majority that use different mobile devices while they are watching television. With a multiplatform campaign the television networks can create a 360º experience so they can connect and interact with the audience through different communication channels.
- Spaces generated by the audience
The social platforms get feedback from the content generated by viewers and television networks, nowadays can generate digital dynamics where the viewer can create video content that allows media make programs or series with a spontaneous, fresh, dynamic, real and high impact to the rest of the viewers also with high audiences rates.
- Speed up fans communities
Some series and television shows move millions of viewers and fans. So, it's very important have digital spaces where fans can be connect between them, generate debates, upload video content and get into their favorite series or programs and their protagonist. the goal of this format is reach to the followers in a very close way and in some way, make them part of the content generated in television. If want to enjoy the content that is generate by your viewer and How to connect with your audience through a UGC Video Campaign. Download our free template (above).
- Interactive castings
One the biggest advantages of this type of is that you reduce the costs considerably and allows you to create several phases of online participation and have multiple managers that can filter the videos in a easy and quick form. Public online castings are always impacting and start to turn viral the format from day 1, but also, allows in a advance to know which profiles work between the public and which ones doesn't.
These 5 digital formats can be used in isolation, it means, individually or mix various formats at once. The latter is somewhat more complex, but the results that you will get are highly value. Whether you choose a modality or another it depends of the behaviour and characteristics of your target and the objectives that want to reach.