6 tricks to improve your digital audience

Digital platforms, online channels, social media, UGC Video, transmedia campaigns, smart devices ... Throughout the day  we use various  digital tools to consume and generate online content. This is the main reason why media companies have changed their traditional planning and create digital content for consumers that move digitally. Sign up for these 6 tricks to improve your digital audience.

There are so much digital media that the audience can access easily, quickly  and free of charge, which is becoming increasingly difficult to attract and retain the digital audience. Many viewers say they cannot find content on television with which they feel identified; under this context, brands that are advertising in the programs and series  also added that they do not get the attention of the target audience that they are targeting.   


6 tricks to improve your digital audience

  • Create unique digital experiences

Viewers have a lot of video content at their disposal, so if you want to stand out among so much content, you have to make a difference. Create online experiences related to your offline content in which the audience can participate. There are countless digitals formats and actions you can take to interact with the audience and give them a more active role in your media.

- Opinion sections of the viewers in video on a theme, reality, program or series

- Contests or challenges that launch to the audience to respond with a video

Search for talent among your viewers

- Much more...

  • Second Screen

Most viewers while watching TV are using other technological devices at the same time (tablets, smartphone, PC…), so they do not focus their attention on what is happening in the television screen. The best solution to this is to involve  viewers to interact with the series in real time or create a transmedia action which allows to actively participate with their program, series or favorite content online.

  • UGC Video

Do not forget the video content  generated by the viewers and shared on their social networks. This multimedia format increases in considerable form the viewer's emotional side and is the kind of content that the viewers are currently demanding.

Keep in mind that 78% of internet users  consume content in online video every week and more than half do it daily. So betting  on this kind of content will help you to attract your audience. If you want to get the most out of the content, we invite you to download our free guide to how a medium can generate benefit for UGC Video through brand sponsorship.


  • Interact with your audience via social networks

The social networks are the ideal support to announce your transmedia campaign, involve your viewers in a digital action and follow up launches of television spaces.... So do not forget about social media, it will help you improve the engagement and the interaction with your audience in a close and real way.

In addition , if you interact with your target through the social networks, it will allow you to know their behavior and it will be easier to connect with them on and offline.


  • Exploitation of the gained content

Getting  good content generated by the audience is the result of working the two previous points. But more importantly, are the actions that you will take to exploit that generated content. To exploit that content you should consider advices to create succeful actions with advertisers as well as setting the correct goals and creative ideas. Remember that this type of content helps you improve your audience because other viewers perceive it as close and consider it valuable. A good treatment and diffusion of these contents must be carried out in order to obtain the best results.


  • Monitoring, monitoring  and monitoring again

If you do not monitor your digital and transmedia actions, it is as if you had not done them. The monitoring allows you to know your target audience behavior and know which actions are the best to work with your media, etc. So we recommend you to monitor your transmedia campaigns in order to obtain real data from your digital activity.

These are the 6 tricks based in our experience that work, now you must analyse the target well that you want to reach and apply these tips to your transmedia strategy. Remember this to reach  your digital audience, you must be as close and creative as possible and let the viewers be the protagonists of your campaign. 

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About the writter

Maria Corrales - Content & Inbound Marketing Manager HITSBOOK